How to Use Your Senses to Boost Your Business Online


Whether you run a business that exists entirely online or own a website that augments your bricks-and-mortar store, your online presence is ultimately vital to your overall success. There’s plenty of specific advice on how to design and run your website, but sometimes the best advice is the simplest.

After all, your website is simply a medium to create a connection between yourself and someone else. The best way to connect with someone is to engage him or her on an emotional level, using the five senses we have in common.

Here Are 4 Ways To Enhance Your Website Based On The Four Senses.

Boost Your Business Online

1. Sound

When it comes to sound for commercial websites, less is usually more. Inexperienced business owners sometimes want music to play automatically when visitors land on their site.

But this is almost always a bad idea. The same can be said for videos, as well. Unless your website is specifically sound-based, you’re probably better off not including any sound.

2. Touch

Think of “touch” in terms of website aesthetics and ease-of-use. No matter what page they land on, can your users quickly find the home page? You want a site that’s clean, uncluttered, and intuitive to navigate.

Also consider how your users are going to “touch” your website — how will they move the cursor around to find the information they want? Don’t get too attached to fancy design if a plain, clear site will get the job done. Users typically want information as fast and as easily as possible.

3. Taste / Smell

Okay, so taste and smell don’t directly translate to good website design. But you do want tasteful, restrained design. And, of course, you want to make sure your site doesn’t stink. So no unnecessary noises, no cluttered design, and always make sure your content is well-written and clear.

4. Sight

Websites are primarily a visual medium. Aside from clean design and a readable font, you also want to make your site appealing by including lots of pictures. Check out this website about car lashes for a good example of how photographs can work on a website.

Since the lashes are such a visual product, photographs are a great way for potential customers to grasp what they are and how they work. Photographs work especially well when you’re selling a physical product, but a few pictures here and there can enhance any website.

Never forget that a website is just a way for one person to connect with another. By keeping the senses in mind, you can help create a connection with your potential customers. And that’s a business strategy that always makes a lot of sense.